E-Planet

E-Planet is a company dedicated to “making space for women.” Their target audiences are young girls and adolescents who want to enter the male-dominated field of space exploration. Catering to this audience meant the brand needed to be identifiable as approachable, friendly, and modern.

The eye-catching pink contrasted with the sleek, cool-toned greys created a feminine and professional atmosphere. Meanwhile, general graphics of the brand were made accessible to students by using simple, rounded imagery that could be broken down into fundamental geometric shapes.